Audemars Piguet launches The Watch Keepers CPO service

First reported

Passion Horlogère · 2 Nov 2026, 10:36 UTC

Found by WristBible

2 Nov 2026, 10:36 UTC

Sources

1

Audemars Piguet has launched The Watch Keepers, an official certified pre-owned platform for buying and selling authenticated second-hand watches. Sellers must register, provide the serial number and proof of ownership, and the watch must have been first sold at least two years ago. The service uses AP service centers, archives and brand oversight.

Why it matters (interpretation): This puts Audemars Piguet directly into the certified pre-owned market with a manufacturer-controlled channel. It could strengthen resale trust while giving the brand more influence over the lifecycle of its watches.

Summary written by WristBible's AI editor from the publishers' reporting (originally in French). “Why it matters” is interpretation, not confirmed reporting.

Not stated in the sources: price not stated · production quantity not stated

Coverage

• Passion HorlogèreAudemars Piguet lance The Watch Keepers, son service officiel de montres certifiées d’occasion(FR)2 Nov 2026, 10:36 UTC