Chrono24 Data Shows Gen Z Buying More Dress Watches

First reported

Haute Time · 29 Oct 2026, 16:39 UTC

Found by WristBible

29 Oct 2026, 16:39 UTC

Sources

1

Chrono24 data shows under-30 buyers allocated about 34% of watch spending to Rolex in H1 2025, while dress watches made up 12% of Gen Z purchases. The figures suggest younger buyers are still drawn to Rolex, but are also showing measurable interest in dressier, less hype-driven watches.

Summary written by WristBible's AI editor from the publishers' reporting.

Not stated in the sources: exact sample size not stated · specific dress watch models not stated

Coverage

• Haute TimeWhat Gen Z Watch Buyers Want Now: Dress Watches Over Hype29 Oct 2026, 16:39 UTC