Jean-Claude Biver’s Role in Zenith’s 2016 Cohiba Partnership Recalled

First reported

Uhrenkosmos · 2026-10-12

Found by WristBible

2026-10-12

Sources

1

Zenith marked Cohiba’s 50th anniversary in 2016 with a limited-edition El Primero, following a collaboration conceived the previous year. Javier Terrés, then a manager at Habanos, recalls how Jean-Claude Biver initiated the partnership between the Swiss watchmaker and the Cuban premium cigar brand.

Summary written by WristBible's AI editor from the publishers' reporting (originally in German).

Coverage

• UhrenkosmosZenith und Cohiba: Wie Jean-Claude Biver die ungewöhnliche Partnerschaft einfädelte(DE)