Independent Dealers Downplay Growth of Certified Pre-Owned Programs
Wind Vintage founder Eric Wind says serious collectors do not want CPO watches, arguing that independent dealers are not threatened by the expansion of certified pre-owned programs. The piece frames CPO as a channel that appeals more to cautious buyers than to core collectors.
Why it matters (interpretation): This suggests certified pre-owned programs may expand the market without fully replacing the role of independent dealers in sourcing vintage and pre-owned pieces. It also reflects the growing importance of CPO as a parallel sales channel.
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