Pablo Atchugarry becomes Gerald Charles Friend of the Brand
Uruguayan sculptor Pablo Atchugarry has joined Gerald Charles as a Friend of the Brand. The collaboration links the Gérald Genta-founded watchmaker with Atchugarry’s Carrara marble sculpture practice, highlighting a shared focus on artistic legacy and monumental form.
Why it matters (interpretation): This extends Gerald Charles’s cultural positioning beyond traditional watchmaking and may help the brand build visibility through art-world associations.
Read the full story at Tiempo de Relojes