Rolex Daytona Four Seasons watches sell for $49.4 million at Phillips

First reported

Perpetual Passion · 28 Sep 2026, 22:25 UTC

Found by WristBible

28 Sep 2026, 22:25 UTC

Sources

1

Phillips in Association with Bacs & Russo sold four unique Rolex Cosmograph Daytona Four Seasons watches in London for £37.3 million (about $49.4 million). Summer fetched £10.3 million, Autumn £10.2 million, Winter £10 million and Spring £6.8 million. Proceeds will benefit the Roger Federer Foundation and Re:wild through an initiative linked to Rolex’s Perpetual Planet programme.

Why it matters (interpretation): The scale of these results suggests exceptional collector demand for unique contemporary Rolex watches in a charitable auction setting, rather than a benchmark for regular-production Daytonas.

Summary written by WristBible's AI editor from the publishers' reporting (originally in Italian). “Why it matters” is interpretation, not confirmed reporting.

Not stated in the sources: auction date not stated · lot numbers and estimates not stated · buyer’s premium treatment not stated

Coverage

• Perpetual PassionRolex Daytona Four Seasons : i quattro pezzi unici venduti per $49,4 milioni(IT)28 Sep 2026, 22:25 UTC