Studio Underd0g’s Early Releases Trace Its Growth From Lockdown Project
Studio Underd0g has sold more than 10,000 Watermel0n watches since the model launched in 2021 at £370. Founded as Rich Benc’s lockdown design project, the brand debuted with Watermel0n, Desert Sky and Go0fy Panda designs. Benc’s earlier work included a 2016 Minions toy watch, while the company has since taken control of its own assembly.
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