Swatch Group names Bertrand Delvert CEO of Swatch Group USA
Swatch Group has appointed Bertrand Delvert CEO of Swatch Group USA, ending a leadership gap that began when Arnaud Michon left in September 2025. Delvert had led Swatch Group France since 2019 and previously spent 18 years at Tissot. He has already been in the U.S. role for about two months.
Why it matters (interpretation): This suggests Swatch Group is prioritizing an experienced brand and marketing executive to stabilize its U.S. business. The appointment matters because the American market is central to the group’s core brands, including Omega, Longines, Breguet, Blancpain and Glashütte Original.
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