The WatchCharts Overall Market Index was flat in September 2026, despite gains among 22 of 28 tracked brands with average secondary prices above $3,000. Rolex fell 0.4%, while Audemars Piguet rose 0.5% and Patek Philippe gained 0.2%, bringing its annual increase to 18.1%. Parmigiani Fleurier led the month with a 2.0% rise.
Why it matters · interpretationThis suggests the secondary-market recovery is broadening beyond Rolex, Patek Philippe and Audemars Piguet, even as the overall index stalls.
RZE has launched the UTD-8080, a titanium tool watch equipped with the brand’s first in-house digital module. Its functions include dual time, multiple alarms and a countdown timer, while owners also have an upgrade path for the module.
Louis Vuitton has added green and black ceramic versions of the Monterey to its permanent collection. The two watches continue the model’s 1980s-derived design, following the limited-edition yellow-gold version introduced in 2025.
Panerai’s new Luminor Tourbillon PAM01784 features an openworked display and hand-wound P.2005/T calibre with GMT functionality. Running at 4 Hz, the movement delivers a 144-hour reserve through three barrels and incorporates blue Grade 5 titanium bridges and plates. Its horizontal tourbillon completes a rotation every 30 seconds, with numerals and markers mounted directly on the rehaut.
A consortium involving François-Paul Journe, Chanel and Pierre Jacques is acquiring Swiss watch brand Ebel from Movado Group for US$66.5 million. The deal transfers ownership of Ebel to the consortium, marking a new chapter for the brand.
Why it matters · interpretationThis suggests a potential strategic reset for Ebel under owners with different watchmaking and luxury-sector interests from Movado Group.
Omega has released six new Seamaster James Bond references, including a primary 007 model with a blue dial. The launch has prompted widespread social media coverage and discussion of preferences among the new models.