Patek Philippe raised US retail prices by approximately 15% across its range on September 15, 2025, following the introduction of 39% US tariffs on Swiss imports in August. The increase follows several earlier adjustments, including two in 2024. Its effects on retail and secondary-market demand may differ between sports watches and dress models.
Why it matters (interpretation): This suggests substantial tariff costs are reaching US watch buyers, potentially changing the relative appeal of retail and secondary-market purchases.