The WatchCharts Overall Market Index rose 0.6% in September 2025, with Patek Philippe gaining 2.3%, Rolex rising 0.2% and Audemars Piguet falling 0.2%. Most brands continued to decline. Patek Philippe also raised US retail prices by an average 14.9% on September 15, following a 6.9% increase in May.
Why it matters (interpretation): The figures suggest a selective recovery rather than a broad market rebound, with Patek Philippe’s secondary-market gains still trailing its retail price increases.