Patek Philippe will hold its Watch Art Grand Exhibition in Milan from October 2–18, 2026, opening it to the public. Laura Gervasoni, general manager of Patek Philippe Italia, describes Italy as an important market of enthusiasts and knowledgeable collectors, and reflects on the brand’s increased recognition since she joined in 1999.
Daily Digest
The Day in Watchmaking
Patek Philippe’s preparations for its Watch Art Grand Exhibition in Milan put the focus on Italy’s importance to the brand and its relationship with an informed collecting audience. Scheduled for October 2–18, 2026, the exhibition will be open to the public, bringing that engagement beyond the circle of established collectors. Laura Gervasoni, general manager of Patek Philippe Italia, describes Italy as an important market of enthusiasts and knowledgeable collectors. Her reflections also give the announcement a longer perspective: since joining in 1999, she has seen the brand’s recognition increase. The Milan exhibition brings those two themes together—Patek Philippe’s standing among Italian watch enthusiasts and the public visibility of a brand whose recognition, in Gervasoni’s account, has grown over her tenure.
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- Milan Watch Art Grand Exhibition opens; runs through October 18, 2026. — source story