Blancpain is reissuing a watch conceived in 1956 by Betty Fiechter, the first woman to lead a Swiss watch manufacture. The release revives a design associated with her leadership of the brand.
Daily Digest
The Day in Watchmaking
Blancpain’s reissue of a watch conceived in 1956 by Betty Fiechter brings a design associated with her leadership back into focus. Fiechter was the first woman to lead a Swiss watch manufacture, making that connection the central point of interest in the release. The watch is not simply a return to a past design; it is also a return to a chapter of Blancpain’s history defined by her role at the brand. That relationship between the watch and the person who conceived it gives the reissue its context. The notable release here is therefore as much about authorship as revival: a 1956 design, revisited by Blancpain, with Fiechter’s place in its history at the centre.