Zenith to Cut About 200 Jobs in Shift Toward High-End Watchmaking

First reported

Watches By SJX · 2026-10-24

Found by WristBible

2026-10-24

Sources

1

Zenith plans to eliminate about 200 jobs as it shifts its focus toward high-end watchmaking. The restructuring follows several years of losses and expectations of challenging market conditions. Chief executive Benoit de Clerk announced the changes, according to Swiss newspaper Le Temps.

Why it matters: This suggests Zenith is pursuing a substantial strategic reset rather than a temporary cost reduction, betting on higher-end watchmaking to address sustained losses.

Summary written by WristBible's AI editor from the publishers' reporting. “Why it matters” is interpretation, not confirmed reporting.

Coverage

• Watches By SJXZenith Sets Sights on Higher Ground with Layoffs