Geneva Watch Days 2026 draws 71 brands as collector attendance more than doubles
Geneva Watch Days’ seventh edition hosted 71 brands, nearly 400 new releases and more than 2,500 collectors, private clients and enthusiasts across five days in early September. That visitor figure more than doubled versus 2025. Association president and Bulgari CEO Jean-Christophe Babin discussed the fair’s origins in 2020 and its decentralised exhibition model.
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