Seiko designers Yu Ishihara and Yuya Suganuma explore experimental watch design through the brand’s Power Design Project. Their work features in an exhibition focused on unconventional approaches to watchmaking.
Audemars Piguet moves into certified pre-owned watches, while Tudor gets involved in techno music and Eberhard & Co. opens its museum doors.
Rado returned as a sponsor of Design House in Mexico City for a fourth consecutive year, displaying twelve watches and presenting five releases from the semester. Architecture studio Mateos Herrera created the installation using eight steel-and-marble displays and lighting inspired by Rado’s anchor emblem. The exhibition remains open through November 1.
Windup Watch Shop will host an evening event with Baltic at its Brooklyn, New York showroom on Thursday, November 5, 2026. The gathering runs from 6:30 to 8:30 p.m., with guests invited to RSVP.
Members of the 2026 30 Under 30(ish) class have been attending autumn watch shows, with several honorees sharing updates during their rounds.
WindUp Watch Fair NYC 2026 occupied an entire New York City block for its largest edition yet. More than 160 watch brands participated, bringing new releases and microbrands together with thousands of enthusiasts and collectors.
The 20th Salón Internacional Alta Relojería runs October 20–22 at The St. Regis Mexico City, bringing together 50 brands and six first-time exhibitors. Debutants include Christiaan van der Klaauw, Kudoke and Pragma. Raymond Weil and Nivada Grenchen also join the October edition for the first time after previously participating in SIAR Summer.
Zenith introduced the new Chronomaster Solo Sport at Saint Peter in Sydney with chef Josh Niland. The exclusive event paired the watch presentation with a five-course dining experience.
Omega has reopened its renovated 110-square-metre boutique at El Palacio de Hierro Polanco in Mexico City. The space follows the brand's international architectural concept, with displays referencing the Speedmaster's spaceflight heritage and the Seamaster. Actors Diego Boneta and Karla Souza joined Mexico brand manager Nino Aloisi for the ribbon-cutting, followed by a celebration at Casa Seminario 12.
Milano Watch Week 2026 brought together 57 brands alongside collectors and prominent watch-industry figures, underscoring Milan’s growing profile as an international gathering place for the watch community.
The inaugural Istanbul Watch Festival took place on October 10–11, 2026, bringing together more than 20 exhibiting brands in Istanbul. The event also marked the 30th anniversary of Quantum, the Turkish watch brand.
The Salón Internacional Alta Relojería (SIAR) will hold its 20th edition from October 20 to 22. The watch fair will feature 50 brands, with a strong presence from independent watchmakers.
Norqain and Wempe hosted a watch evening in Stuttgart on October 14, 2026, moderated by Watchlounge. Guests viewed and tried on models from all three Norqain collections, including recent releases. An opening discussion featured Norqain chief commercial officer Daniel Aellig, Wempe Stuttgart manager Alexander Binder and Watchlounge managing director David Schank.
Brew celebrates New York City at the Windup Watch Fair with the Metric Chrono Taxi. The watch pays tribute to the city's iconic checkered taxis, drawing inspiration from Manhattan's gritty street culture and coffee-fueled atmosphere in the 20th century.
The 20th Salón Internacional Alta Relojería will take place October 20–22 at The St. Regis Mexico City, hosting 50 brands. Six first-time exhibitors—Christiaan van der Klaauw, Kudoke, NOMOS Glashütte, Neprosolar, Pragma and Unimatic—join the fair. The program includes launches, Mexican-market editions and watches rarely available through regular retail channels.
Arthur Choquet’s “Un Instant” and Aymeric Peters’s “Silence Choisi” won the technician and apprentice categories of Cartier’s 2026 watchmaking prize. Both receive a Cartier watch and an internship offer. For 2027, the competition adds a jewellery discipline and invites interpretations of Cartier’s animal world, with applications open until November 30, 2026.
Milano Watch Week more than tripled its audience in 2026 and relocated to the Italian Stock Exchange. The watch fair also dropped panel discussions from its programme, marking a change in format alongside its increased attendance.
The physical edition of the 45th Hong Kong Watch and Clock Fair has concluded.
Patek Philippe’s Watch Art Grand Exhibition 2026 in Milan is the brand’s largest travelling exhibition to date. The displays bring together archival treasures, historic watches, generations of calibres and rare decorative crafts, showcasing the manufacture’s watchmaking heritage.
Trade fairs remain an important commercial channel for watches and fashion. Hong Kong provides the setting for a look at how these events develop distinct identities shaped by their local business environments.
Hong Kong is presented as a hub of the watch world, with watch fairs offering an opportunity to experience timepieces in person. Handling a watch reveals its weight, strap fit and dial depth in ways that online browsing cannot.
Geneva Watch Days 2025 brought new releases alongside concerns over a 39% US tariff on Swiss watch imports. Singer Reimagined presented the Caballero, featuring a 39 mm steel case and the new Calibre-4 Solotempo with four barrels and six days of power reserve, priced around $22,000. Retailers fear higher prices could weaken demand in Switzerland’s largest watch export market.
Why it matters: The tariff threatens pricing and demand in Swiss watchmaking’s largest export market, potentially overshadowing the optimism generated by new launches.