MB&F explains HM-12 production cut at New York Watch Week
First reported
Rescapement ·
Found by WristBible
Sources
1
MB&F founder Max Büsser said rising production costs reduced the planned HM-12 Robot run from 80 watches to 36, split equally across three colours. Speaking at the brand’s New York lounge during Watch Week, he said applying MB&F’s usual margins would have implied a price around CHF 480,000. Bradley Taylor also closed his order book.
Summary written by WristBible's AI editor from the publishers' reporting.
Not stated in the sources: final HM-12 price not stated · identity and role of dismissed LVMH employee not stated · details of Kallinich Claeys changes not stated