Rolex Files US Café Trademark Amid New York Headquarters Development

First reported

Italian Watch Spotter · 27 Oct 2026, 15:20 UTC

Found by WristBible

27 Oct 2026, 16:00 UTC

Sources

1

Rolex Watch U.S.A., Inc. filed a US trademark application for ROLEX CAFÉ on September 30, 2026, covering café services under international class 43. A separate filing for The 1908 New York also concerns dining services. The filings coincide with work on Rolex’s new Manhattan headquarters but do not constitute an opening announcement.

Summary written by WristBible's AI editor from the publishers' reporting (originally in Italian).

Not stated in the sources: hospitality plans not confirmed · opening date not stated

Coverage

• Italian Watch SpotterColazione da Rolex? La Corona potrebbe aprire il suo primo Café a New York(IT)27 Oct 2026, 15:20 UTC