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Rolex reported to buy Milan building on Via Montenapoleone

First reported
Perpetual Passion ·
Found by WristBible
Sources
1

Rolex is reported to have bought a building in Milan’s Via Montenapoleone for 135 million euros. The property is said to cover about 3,500 square metres in the Quadrilatero della Moda, and a worksite sign reportedly names Rolex Italia, though the acquisition terms are not formally confirmed in the text.

Why it matters (interpretation): This points to Rolex strengthening its long-term control over prime retail property in a key luxury market. It may signal further distribution and boutique strategy moves in major shopping districts.

Summary written by WristBible's AI editor from the publishers' reporting (originally in Italian). “Why it matters” is interpretation, not confirmed reporting.

Not stated in the sources: transaction completion not formally confirmed · date of the acquisition not stated

Rolex
Read the full story at Perpetual Passion

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