Swiss Watch Exports Fall 43% by Volume Since 2016 as Value Rises
Swiss watch exports totaled 14.6 million pieces in 2025, a 43% decline from 2016. Over the same period, export value increased 34% to CHF 24.4 billion, leaving the industry exporting substantially fewer watches at a higher average value per piece.
Why it matters (interpretation): This suggests the industry's export value has become increasingly dependent on higher-value watches rather than unit growth.
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