Mathieu van der Poel risks $250,000 Richard Mille watch in cycling
Mathieu van der Poel’s use of a $250,000 Richard Mille watch puts an expensive timepiece at risk in professional cycling. Watch brands’ involvement in the sport also includes Tissot’s timekeeping, Festina’s team in the 1990s and Tudor’s current team sponsorship with Fabian Cancellara as director.