Audemars Piguet moves into certified pre-owned watches, while Tudor gets involved in techno music and Eberhard & Co. opens its museum doors.
Tudor
Presented at Watches & Wonders 2025, the Tudor Monarch revives a name introduced in 1991. The automatic watch carries METAS and COSC certification, with a 39mm case measuring 11.9mm thick and 100 metres of water resistance. Its “Error Proof” dial combines upper Roman and lower Arabic numerals, with small seconds at six o’clock.
Tudor watches connect watch ownership with military service in a feature centered on those who served in the U.S. Armed Forces, framed by a passage from the U.S. Navy SEAL Code.
Tudor's North Flag returns in 2026 with a GMT function and a METAS-certified automatic movement. The original, unveiled at Baselworld in 2015, housed Tudor's first internally developed and produced calibre, the MT5621, and drew design inspiration from the 1970s Ranger II.
Why it matters: The return revives a model closely associated with Tudor's move into in-house movements, now pairing that heritage with GMT functionality and METAS certification.