Geneva Watch Days 2025 brought new releases alongside concerns over a 39% US tariff on Swiss watch imports. Singer Reimagined presented the Caballero, featuring a 39 mm steel case and the new Calibre-4 Solotempo with four barrels and six days of power reserve, priced around $22,000. Retailers fear higher prices could weaken demand in Switzerland’s largest watch export market.
Why it matters (interpretation): The tariff threatens pricing and demand in Swiss watchmaking’s largest export market, potentially overshadowing the optimism generated by new launches.