Herbelin opens third boutique in Aix-en-Provence

First reported

Passion Horlogère · 5 Nov 2026, 11:02 UTC

Found by WristBible

5 Nov 2026, 11:02 UTC

Sources

1

Herbelin has opened its third boutique at 15 place François Villon in Aix-en-Provence, its first outside Paris after earlier openings on rue Bonaparte in 2022 and rue Royale in 2025. The 100-square-metre store showcases Newport, Cap Camarat and Antarès models alongside newer releases.

Why it matters (interpretation): This shows Herbelin continuing to expand its retail footprint ahead of its 80th anniversary. A first provincial location suggests the French brand is broadening its direct-to-consumer presence beyond Paris.

Summary written by WristBible's AI editor from the publishers' reporting (originally in French). “Why it matters” is interpretation, not confirmed reporting.

Coverage

• Passion HorlogèreHerbelin s’installe à Aix-en-Provence : les quatre mousquetaires poursuivent leur belle aventure(FR)5 Nov 2026, 11:02 UTC