Herbelin opens third boutique in Aix-en-Provence
Herbelin has opened its third boutique at 15 place François Villon in Aix-en-Provence, its first outside Paris after earlier openings on rue Bonaparte in 2022 and rue Royale in 2025. The 100-square-metre store showcases Newport, Cap Camarat and Antarès models alongside newer releases.
This shows Herbelin continuing to expand its retail footprint ahead of its 80th anniversary. A first provincial location suggests the French brand is broadening its direct-to-consumer presence beyond Paris.