Zenith considers up to 200 job cuts in shift to higher-end watches
LVMH-owned Zenith is considering up to 200 job cuts, including 100 at its Le Locle manufacture, as it reduces production, models and distribution following years of losses. CEO Benoit De Clerck outlined a repositioning toward lower-volume, higher-end watches, targeted for completion by 2029. Employee consultation began October 22; movement supply to other group brands and after-sales services would continue.
Why it matters (interpretation): This suggests sustained pressure on mid-priced Swiss luxury watches is prompting structural changes rather than temporary production adjustments. Zenith’s proposed cuts and repositioning would substantially reshape an established movement manufacturer within LVMH.
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