TAG Heuer

Professional WatchesIndustry & Business

TAG Heuer has reportedly stopped producing its Connected smartwatch line, raising the possibility of an exit from the decade-old business. Reports cited include La Lettre and several technology outlets, but neither TAG Heuer nor parent company LVMH has officially confirmed permanent discontinuation.

Why it matters: If confirmed as a permanent exit, this would mark a significant retreat from smartwatches by a major Swiss luxury watchmaker.

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